Elevating Freeride Competitions with Enhanced Gear, Exceptional Precision, and Innovative Content
FWT by Peak Performance strengthens its commitment to sustainability, safety, and athlete empowerment through renewed partnerships.
GoPro, Alpina Watches and GORE-TEX bring cutting-edge technology and expertise to the 2025 season.
These partnerships will enhance the freeriding experience for athletes and fans worldwide.
VERBIER, Switzerland – September 19, 2024: Partnerships play a crucial role in the Freeride World Tour's ongoing mission to push and develop the sport of freeriding. The FWT is excited and grateful to renew its collaborations with GoPro, Alpina Watches, and GORE-TEX for the 2025 season. These partnerships are not just about enhancing sustainability, safety, and athlete empowerment; they are about driving innovation, fostering a shared passion for the sport, and elevating the freeride experience for athletes and fans alike.
GoPro: Capturing the Essence of Freeride
GoPro and the Freeride World Tour are excited to announce the renewal of their partnership for an additional two years, marking a continued journey after an already successful 7-year collaboration. This enduring partnership has become a cornerstone of the Freeride World Tour, capturing the spirit of adventure, adrenaline, and athleticism that define the sport. Over the past seven seasons, GoPro's cutting-edge technology and products have enabled athletes and fans alike to experience freeriding in its rawest form, bringing the breathtaking moments of competition to life from new and exhilarating perspectives.
GoPro cameras have been essential in capturing the intensity, creativity, and boldness of the world’s best freeriders as they conquer extreme terrain and push the limits of what’s possible. As the partnership enters its next chapter, GoPro and FWT remain committed to advancing the sport through innovative content and immersive storytelling. With a shared passion for adventure, the two brands will continue to inspire freeriding fans around the world by showcasing every heart-pounding run, epic trick, and untamed line in stunning detail.
Alpina Watches: Precision Meets the Spirit of Freeriding
Alpina Watches and the Freeride World Tour are proud to announce the renewal of their partnership for yet another thrilling season.
Following 7 years of shared successes, this continued collaboration reinforces the strong bond between two brands driven by precision, adventure, and a passion for the great outdoors. For over a century, Alpina Watches has been at the forefront of designing timepieces that combine rugged durability with Swiss craftsmanship, making them the perfect companion for freeriders who push their limits in extreme conditions.
With a shared commitment to precision and a deep respect for nature, Alpina Watches and the FWT are united in their pursuit of pushing boundaries while promoting safety and sustainability in the sport. This renewed partnership will see both brands continue to collaborate on exciting activations throughout the season, elevating the freeriding experience and celebrating the athletes who embody the spirit of adventure.
GORE-TEX and FWT: Shaping the Future of Freeriding Together
The Freeride World Tour and GORE-TEX Brand are back together after a winning season. Building on last year's tangible initiatives like the GORE-TEX Gear Tour, an opportunity to repair gear and learn about wash and care to prolong product life, increased positive impact is a key objective of the cooperation. The partnership boosts FWT's Sustainability Program—cutting carbon impact, promoting inclusivity, championing gender equality, and enhancing safety.
This season, the Freeride World Tour and GORE-TEX Brand continue to empower the next generation of freeriders, taking legendary athletes to new heights. In spectacular mountain scenery, GORE-TEX products will once again push the limits of responsible performance, even in the wildest conditions. The Freeride World Tour and GORE-TEX Brand: Shaping the future of freeriding and outdoor adventure, together!
Quotes
"These renewed partnerships with GoPro, Alpina Watches and GORE-TEX not only reinforce the values of the Freeride World Tour but also support our ongoing efforts to innovate in sustainability, safety, and athlete empowerment"
Nicolas Hale-Woods, FWT Founder and CEO
Looking Ahead to an Unforgettable Season
The FWT's partnerships with GoPro, Alpina Watches, and GORE-TEX promise to bring the upcoming season to new heights. With a focus on sustainability, precision, and capturing every thrilling moment, the 2025 season is set to deliver an unparalleled freeriding experience. Stay connected for updates at www.freerideworldtour.com and on our social media channels.
About FWT
FWT Management SA is based in Verbier, Switzerland, and has been organizing premier sports events globally in mountain resorts since 1996. The company founded the Xtreme Verbier, an iconic event in freeride skiing and snowboarding and, in 2008, it turned this single competition into a prestigious series of worldwide events, called the Freeride World Tour (FWT). The company has since grown to include multiple competition series that fall under the FWT brand – including FWT Challenger, FWT Qualifier and FWT Junior – with events across all formats taking place in Europe, North America, South America and Oceania. Since December 2022, FWT is part of the International Ski and Snowboard Federation (FIS). Discover more at www.freerideworldtour.com
Contact Information
Marianna Dallabetta Armani - Communication Manager marianna.dallabetta@gmail.com +393923254391
